El Kiosko

This project focused on developing a complete visual identity for a Mexican smoothie shop, creating a distinctive and cohesive brand inspired by the vibrant character of Mexican culture. A custom graphic pattern was developed to complement the identity, combining typography with illustrations of different fruits. The variety of fruit elements reflects the wide selection of smoothie and beverage flavors while bringing a fresh and energetic quality to the visual system. The color palette combines deep blue, vibrant orange, and soft nude tones to create a balanced and harmonious aesthetic. The contrast between these colors gives the brand a distinctive personality while maintaining a polished and contemporary appearance.